The Importance of Social Media

The Importance of Social Media

By: Garine Yaacoubian, of Chair Décor, Linens & More

For the longest time, word of mouth was the best means to market your brand. Over time, technology advanced and with that, businesses sought new ways to advertise and attract new clientele. Now, the best means to reach new audiences is through social media.

In this article, I will be discussing the importance of social media, what is right for you, how to correctly use it, and how to improve it!

Why is social media so important?

A strong social media presence is crucial to the development of any organization or venture. Specifically, it provides a cost-effective method of directly communicating with potential clients. In fact, some businesses are able to save a considerable amount of money on advertising by incorporating a social media strategy.

Also, depending on the demographic, this may be the platform where most of your potential clients learn about new products and opportunities.  This is supported by research demonstrating that 74% of consumers rely on social networking sites such as Facebook, Instagram, Twitter, Pinterest or LinkedIn to help with their purchasing decisions.  This is particularly true for people below the age of 65. Social Media is continuing to prove that it is the future. Operating a business without a strong social media presence would be as limiting as not having a website in the early 2000s and the best part is…the platforms are free!

The Platforms

It’s important to understand what platforms are right for you and your brand! Knowing how to capture your audience is the first step in acquiring new clients. Before creating any sort of ad, marketing campaign or promotion, you need to gather information about your target audience.  Their age, location and occupation are all necessary pieces of information to create the most engaging social media strategy possible. The more you know your clients, the less time and resources you will spend on trial and error through campaigns.

Once you have a general idea of who makes up your audience, you can start tailoring your advertising message on social media towards these potential customers! I work at an event rental company called “Chair Decor” that specializes in table linens, tablescapes and chairs.

Through trial, I have noticed that advertising on Instagram is far more effective than any other platform. On Instagram, I received far more engagement and it seems that our audience (which is generally venues and event planners) prefers the look of Instagram more so as a “portfolio” they can sift through and see many of our products in an event setting. This doesn’t mean we do not use our Facebook, Twitter, Pinterest and LinkedIn accounts. In general, we have used this information to develop stronger campaigns moving forward.

In conclusion, though companies need to understand their audience in order to get started with the launching strategies, there is still trial and error that must be done in order to validify all the research.

Social media is constantly evolving and it’s never one size fits all. 

How to use it?

Technology changes with so many updates happening monthly, it is important to keep up to date. If you do not have social media, simply doing a quick google search will show thousands of videos on how to download these apps and general steps on making posts.

Assuming you already have it, here are a few more important details to stay on top of your accounts! CONSISTENCY and TIMING are extremely important. It’s critical to be posting when your audience is free, engaged and open to new opportunities. This is important so you can be front and center on their feed. Do you follow any businesses you enjoy? What about it do you like? Do you feel as though they post too often/overwhelm you? Or, is there not enough content to keep you engaged? These are all important questions, and now you must also think like your audience, would they enjoy this content?

Chair Decor generally posts once a day during the week, in the evenings, knowing our audience tends to be busier in the day and extremely busy on the weekends.

Hashtags

Another important aspect is HASHTAGS. Finding the right hashtag is actually easier than you might think. With a quick google search, you can find the right hashtag for your target audience. I make sure to have hashtags on each post because, without them, it is a wasted opportunity. Though you might have found the perfect hashtags, it is important to know; social media is always changing and updating these hashtags once a month, especially during holiday seasons. You can’t use a #valentineslinens on Halloween, or #2017weddings in 2020! 

How to improve  

Besides the consistency, the timing of the posts and hashtags there are 2 other very important factors that people often don’t take into consideration when using social media. Aesthetic and community engagement!

Aesthetics

The aesthetics of your social media account is the first impression you give to a new client.

Your long-time clients have stayed because they are loyal, and enjoy your customer service, etc. but the aesthetics of your posts are key to attracting the interest of new clients. I ensure that Chair Decor’s colour palette is generally the same for around 9 images, as well as surrounding each post with a white border to give it that extra consistent style. These images are all high quality, and generally from style shoots or events that Chair Decor had the pleasure to be a part of. All of the captions are clear and simple and explain which products are ours and who was involved in the process of the event design.

Make sure to always tag those vendors or anyone involved in the content because this also creates loyalty, expands your audience and helps give more information to your audience making your business more reliable.

Community Engagement

You spend all this time making sure to take all the necessary steps to have a beautiful social media presence and then you just leave your social media account to do its thing. Though this might help you gain the occasional follower, it doesn’t necessarily mean that this new clientele will stay. What truly creates a loyal bond, and will ensure that your audience keeps coming back for more, is community engagement.

Engage with your followers

Post polls, ask questions, listen to their main points and showcase improvement. There is nothing more exciting than being a part of a giveaway (especially with other companies) or seeing how a company’s backend operations work!

Show the Face Behind the Brand

We want to support companies that are transparent, engaging and humanized. It’s always nice to see the faces behind the brand. Though Chair Decor mostly avoids putting people in our Instagram posts (to keep the attention on our products), we make sure to post an engaging story at least once a day and introduce or involve each member of our staff. I ensure to respond to all tags, all comments and all DMs as soon as possible.

Response Time

Customers LOVE a fast response time. Especially in the event industry, the longer you wait to respond, the more research clients have to do to find other resources.

I hope through this article you have learned a lot more about the social media world, the importance of social media, what is right for you, how to correctly use it, and how to improve it! As someone who always wants to improve, please reach out at any time with your own social media tips and tricks, and if you have any questions yourself feel free to message us on our Instagram @chairdecor

 

Also published on: https://wpic.ca/for-the-wedding-professional/the-importance-of-social-media/

 

Who Is Chair Décor?

Who is Chair Décor?
Finding quick, simple, easy, and affordable options for event rentals is nearly impossible. However, Chair Decor takes pride in bringing effortless event rentals to the table… pun intended! In this article, I will be discussing Chair Decors’ diverse staff, the impetus behind our exciting company. I will also talk about the quality and quantity of our rental items. By the end of this discussion, you will understand what makes us unique from other event rental suppliers!

Our Team
Let’s begin with our team! We are proud to be a Canadian owned company. Our fearless leader started as an event planner and has subsequently built a first-class linens rental company because she understands what is involved in producing a great event. Simply put, there is no better person to trust because she knows events! Elizabeth Clark, WPICC has significantly grown the business over the past 5 years and has put together a whole team dedicated to ensuring the quality and success of every order!  

Our staff mostly consists of females from diverse backgrounds, including myself, Garine. I do all the social media and marketing related content and one of my most important goals working at Chair Decor is ensuring a quick response time on our social media platforms! Gulshan and Rajni oversee all the operations to ensure your rental items are perfect. They make sure the linens are sanitized and the order is accurate. Gulshan and Rajni are on the front lines guaranteeing the overall quality of all the orders placed at Chair Decor.  Our delivery driver, Matt, obviously delivers all rental items in a timely manner to the venues but also assists in the warehouse. He is knowledgeable, sociable, very hard-working, and quite possibly the face of our company that you know best.

Customer Care
At Chair Décor, we take pride in holding ourselves to the highest possible standard of customer care. Our customer service is unparalleled in the industry. It is our pleasure to accommodate all your needs for your special event. We provide timely deliveries, exemplary product sanitation, and superior quality and variety of all rental items. With customers varying from Florists to Designers to Venues, we focus on linens but also offer a selection of table top accessories.

Rentals
We offer a vast selection of chairs, from Chiavari to Florence, with a wide range of flexibility in chair colour and interchangeable coloured seat cushions. We also have chair covers, bows, and sashes to ensure your chairs are decorated in the best way possible. At Chair Decor, we are pleased to offer high top tables and smaller round tables, of course, but it is in the provision of beautiful table linens that we really shine. Our specialty is in floor-length table linens, overlays, runners, and napkins.

The many styles from which to choose include elegant, textured fabrics, simple polyesters, shiny and matte satins, and beautifully detailed and sparkling sequins. Our runners are insanely popular, these lay elegantly across the center of the table and come in many different colours, fabrics, and styles. The most popular is the sheer runner; it looks like a beautiful cloud rolling across the table. Our linens are well suited to the recent trend of sleek table coverings that rest perfectly at floor-level. Of course, a table is never complete without napkins and we have napkins to match any table linen selected. We also have available a variety of chargers, cutlery, and napkin rings that will elevate any look! Here is a link to preview all our exciting products.

Core Values
What makes us different at Chair Décor is our belief in our Core Values. Many companies adopt Core Values, write them up, display them for customers to read, but promptly forget about them internally. At Chair Décor, our Core Values inform our business practices and behaviours every day. Here are the Core Values that our team exemplifies every day at Chair Decor.

– We build partnerships – we don’t have clients, only partners.” This means that we work with our clients so closely so we can share in each other’s successes and failures.
– We work as a team – we are accountable to each other.” Our success as an operation relies on each team member being accountable to their job and their responsibilities. Each role is only successful with the success of those around us!
– We deliver quality – we have quality people, products and services. Quality is extremely important, not just with the items you will be receiving from Chair Décor but the service you will receive as well.
– We care- We want you to succeed. We care and we want your event to go as smoothly and successfully as possible!
At Chair Decor, we approach every event as if it were our own. We are as excited as you are and want your event to be as successful as you do. Our clients are our partners with whom we will be as flexible and caring as possible. Once again, we invite you to peruse our inventory at the Chair Decor Shop.

Here is a link to help with table sizes and how to order the perfect linen: https://www.chairdecor.com/table-size-guide/

If you ever need a quote, a free showroom in which to bring your clients, or have any questions feel free to contact us via email info@chairdecor.com

What to do this Holiday Season?

Tis the season! Under normal circumstances, that would imply family gatherings, company holiday parties, or even traveling to see our family members! However, in 2020, the way we celebrate will be a little different but that doesn’t have to be a bad thing! Just as I described ways to celebrate Halloween during COVID, I will teach you ways to celebrate over the Holidays as well. Whomever you will be celebrating with- this is a great chance to really go above and beyond! There are many benefits to celebrating as well as decorating your home, even before the day of your celebration. “Decorating your home may serve as a cue of positive memories and emotions, which can be really helpful to promote joy.”- ERLANGER TURNER, A PSYCHOLOGIST AND PROFESSOR*. We recognize that it has been a difficult year financially, but there’s always ways to make decorating affordable. One of the most fun and easy holiday decorations is the paper snowflake: https://www.marthastewart.com/266694/decorating-with-paper-snowflakes . If you have construction paper lying around, creating rings and stapling them to each other is a great way to create a garland! This is also a super easy activity for you to do with your kids! Besides the decorations, you can also enjoy fun outdoor activities, though it might be chilly. Take advantage of the snow! Get your neighbourhood involved and have a snowman making competition.

Play some fun indoor games with your family: https://www.goodhousekeeping.com/holidays/christmas-ideas/g2725/christmas-games/

Or over Zoom calls: https://museumhack.com/virtual-christmas-party/

If you are celebrating alone, make a night of it. Choose your favourite Holiday movies, perhaps a book or just relax in your own way. I will never say no to popcorn and some good bubbly…

Now for Holiday dinners… This is a tricky area seeing everyone has their own Holiday dinner celebrations BUT what you can do is elevate your dinner table. https://www.instagram.com/p/CG0WEvznit5/ Though your table will be smaller, with less people surrounding it, that doesn’t mean you should shy away from making it extravagant Try something different and use a completely new linen this year, bring in upgraded cutlery or charger plates with beautiful napkins.

Make this year special, you owe it to yourself.